Search volumes are declining as legacy searches being increasingly cannibalized by non-monetized LLM queries. Google's response: manufacture revenue growth via short-sighted, highly extractive customer hostile tactics, i.e. charge advertisers more for lower quality clicks, including clicks they do not want and explicitly do not approve Google to charge them for.

Diet TBPN
underscoredpodcasts
@underscoredpodcasts·July 25, 2026