How do I take uh something as robust and comprehensive and make it into a form factor that could build a habit for consumer. Make it something they look forward to. They go to bed at night thinking about, excited about taking Gruns the next day.
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The mind is not a vessel to be filled, but a fire to be kindled. And the worst thing you can do to a talented person is to prevent them from starting fires.
Plutarch — Life of Alexander
The mind of man is not a vessel to be filled, but a fire to be kindled.
Plutarch — Life of Alexander
A man may take to drink on account of trouble, but he would be none the better for the drinking; whereas, if he takes to reading, he will become wise.
Charles William Eliot — The Happy Life