I was drinking a greens powder and looked up in the corner of the room and I was just like, there's no way I'm keeping this habit past 30 days. Um, so that was sort of the epiphany of, hey, how do I take uh something as robust and comprehensive and make it into a form factor that could build a habit for consumer.

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underscoredpodcasts
@underscoredpodcasts·April 13, 2026