I feel the word 'creator' was created by the social media companies as a way to trick people into entering an extremely inequitable economic bargain. Basically they promise, 'Hey, Mr. Beast makes a billion dollars. You could be Mr. Beast. Why don't you work for us basically for free for the rest of your life in the hopes that one day, we'll break off a little chunk of ad revenue for you?' Creator is like when Avon or Mary Kay calls you an entrepreneur.

Decoder with Nilay Patel
underscoredpodcasts
@underscoredpodcasts·September 16, 2026