The market for something to believe in is infinite. But the market for something that actually works is much smaller, and far more competitive. Most investors confuse the two.
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Pain researchers have found that the experience of pain is heavily shaped by context, expectation, and meaning. The same injury can feel devastating in one situation and barely noticeable in another — soldiers wounded in battle, for instance, often report feeling little pain at the moment of injury, because the wound means they will be evacuated from the front lines.
Hidden Brain
The United States is in the middle of an energy transformation, and natural gas sits at the center of it. The same fuel that was supposed to be a bridge to renewables is now being called upon to power the AI revolution, sustain manufacturing reshoring, and keep the lights on as coal retires faster than alternatives can replace it.
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Pain depends not just on the signals traveling from the body to the brain, but also on what the brain expects to feel. When the brain anticipates pain, it can amplify those signals — and when it doesn't, the very same injury can feel far less intense.
Hidden Brain