You've probably been told that better choices come from more data or sharper reasoning, but neuroscience shows us that our choices are fundamentally emotional. Our feelings are the underlying 'context-setters' on which our rational brain acts. When we avoid certain emotional states, our solution set becomes constrained in ways we may not even be aware of.
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Most of us think of emotional support as something we offer through words — by listening carefully, offering advice, or saying just the right thing. But researchers have found that simply being in the presence of someone who cares about us can reduce our experience of pain and stress, even when that person says nothing at all.
Hidden Brain
The rule of thirds is that when you're chasing a dream or doing anything hard, you're supposed to feel good a third of the time, OK a third of the time and crappy a third of the time. If you're within this ratio, then the bad days aren't bad. They just mean you're chasing a dream.
TED
each one of us is at the mercy of a crashing sea of chemicals inside of us – those things we call hormones
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